Friday, January 20, 2017

The Amazon Bursts Into Life in VR at Sundance Festival

The storytelling pioneers behind Giant — a first-of-its-kind VR narrative that blew away audiences at the 2016 Sundance Film Festival — are heading back to the festival’s New Frontier program with another remarkable production. Giant let viewers experience what it’s like to be trapped in a war zone — and its interactive elements left audiences stunned. With the debut of Tree on Jan. 20 at the storied festival, held each year in Park City, Utah, Winslow Turner Porter III and Milica Zec have used Pascal-based Quadro GPUs to reveal in an unforgettable and unprecedented way the atrocities that mankind brings upon Mother Nature and her non-human inhabitants. It’s the second installment in a VR/AR trilogy that examines our collective life on this planet. 


“Experiences impact attitudes in a powerful way. The more real the experience, the more likely we are to influence the audience to act,” says Porter. “We used NVIDIA Quadro professional GPUs to achieve the highest level of visual fidelity with near-zero latency for the most immersive and believable experience.”