This is
pretty damn spooky when you really think about it. The problem is, the average consumer really doesn't think about it and that's why we are in this mess.
With robust tracking, a company can follow you basically from the moment you wake up and check social media feeds on your phone, through your commute, to work, back through the evening, and once more to your bed at night. The “you” who went to Disneyland in the spring and the “you” who goes to a sports bar every weekend are suddenly the same “you” who streams music in the car on a commute twice a day and the same “you” who browses news sites from your work laptop.
